Harvey’s Brewery acquires intangible assets of Brighton Bier
Lewes-based Harvey’s Brewery has bought the trademarks, recipes and intangible assets of its south coast neighbouring brewery Brighton Bier.
The news follows Brighton Bier being forced to make the decision to cease trading last month in a move which saw it selling off its beer kit in an online auction.
Speaking about the decision to buy up Brighton Bier’s brand assets, Harvey’s Brewery joint managing director and head brewer Miles Jenner explained: “While we won’t be marketing Brighton Bier brands, we’re planning to undertake occasional collaborative brews with them. These might pay tribute to some of their most popular beers or be something entirely new. They’ll be clearly labelled as collaborations and made available for a limited time in both Brighton Bier pubs and our own.”
The move, although highlighted as a desire to pursue collaborative brews, has given Brighton Bier a way back to business should it wish to regain its foothold in the marketplace in the future, since Harvey’s has also agreed to resell the assets back should the founders ever want to purchase them back and pick up where it left off.
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Jenner revealed: “If Brighton Bier ever chooses to return to brewing, we’ll be more than happy to sell the intangible assets back to them at the same price we paid.”
Brighton Bier director Stephen Whitehurst gave an impassioned response and thanked Jenner and his neighbouring Sussex brewery profusely for such a “humbling” decision.
Whitehurst added: “After over a decade of brewing it was heartbreaking to have to close the brewery. It has been a pleasure to serve our wonderful customers. When we first started, who would have known we’d be winning international awards and exporting across Europe and Japan. That Harvey’s with their proud history and wonderful beers saw fit to step in and protect this legacy is very humbling. We are very grateful to Miles and his team and look forward to exploring ways of collaborating in future.”
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