818 Tequila teams up with country star Chris Stapleton
Kendall Jenner’s 818 Tequila has partnered with country music legend Chris Stapleton to launch the Calabasas Cowboy – a limited-edition cocktail that taps into the genre’s growing cultural clout and the power of celebrity-led drinks partnerships.
Country collab brings a new twist to a classic
To mark National Tequila Day (24 July) 818 Tequila has revived its “Shake Up the Classics” campaign – this time with a nod to America’s country music revival. Kendall Jenner’s tequila brand has teamed up with country icon Chris Stapleton to launch the “Calabasas Cowboy”, a riff on the classic Gold Rush cocktail.
The drink combines Jenner’s 818 Tequila with Stapleton’s Traveller Whiskey, offering a tequila-forward twist on traditional whiskey serves. It will be available for a limited time at Desert 5 Spot in Los Angeles and Brooklyn, while a cocktail kit version – priced at US$69.99 plus tax – goes on sale from 25 July via VistaWineSpirits. The kit includes both spirits, premium Viski glassware, a recipe card, and exclusive merchandise.
Partner Content
The collaboration aims to show off tequila’s versatility while tapping into the current boom in country music, particularly among younger audiences. According to Luminate Data’s Year-End Music Report, 67% of country music superfans post about their favourite artists on social media – a statistic that underlines the potential reach of partnerships like this one.
Riding the wave of music and media crossovers
The move follows a growing trend of drinks brands aligning with high-profile figures from across the cultural spectrum in a bid to increase engagement and shareability online. Martini recently announced Jonathan Bailey, star of Bridgerton and Wicked, as the face of its Bianco Spritz campaign, while Absolut is re-releasing its iconic Keith Haring bottle nearly four decades after the original debuted.
In this case, the Jenner-Stapleton partnership plays on the unlikely pairing of Calabasas cool and Southern grit, aiming to appeal to both spirits fans and social media-savvy music lovers. For drinks brands, such celebrity-led collaborations are becoming an essential part of the playbook – not just for product innovation, but for cultural visibility in an increasingly competitive market.
Related news
Caviar chicken nuggets and postpartum mocktails: 2025's top trending Google searches
Bruichladdich brings Islay spirit to New York with holiday pop-up
