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Find out the best European holiday destinations for a cheap pint
The most popular European holiday destinations where you’ll find the cheapest beer have been detailed in a new study by Travel Republic.
The online holiday provider has analysed data from a selection of the most popular holiday hotspots to discover which European destinations have the cheapest beer to help Brits decide where to visit next.
As part of its methodology, its team analysed the 50 most popular cities that people in the UK and Ireland visit on holiday. Using Google Maps, it also identified the number of British bars and Irish bars advertised in each city. The travel researchers then also created a weighted rank using metrics such as the average Google rating for the bars in each city, the cost of a pint and the beer available, the number of bars that showed live sports, and which venues offered traditional British/Irish food to reveal cities would offer up a British or Irish pub experience abroad.
Alicante has been named by the study as one of the top destinations for British tourists, since it is a place where Brits can find domestic beer at this destination for just £2.07, the cheapest among popular getaways in Europe. There are also 25 British and Irish pubs where tourists can go to enjoy a drink.
In July 2024 alone, over two million passengers arrived, marking a record-breaking summer, with searches for ‘Alicante holiday’ soaring by +70% in the last quarter in the UK according to the data.
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Interest in ‘Turkey holidays’ has grown hugely in the UK recently, seeing 81k searches in the last month, the findings outlined. The data also highlighted how the city of Dalaman is a particular favourite among British tourists and saw 4.2 million Brits arrive in the first 10 months of 2024 alone.
In Dalaman, it costs just £2.08 on average for domestic beer, less than half the UK average of £4.79 last year, according to the research, and imported beer also remains well under the British average at just £3.28.
The Portuguese island of Madeira is an increasingly popular European holiday destination, seeing a +153% increase in the last quarter in the UK for ‘Funchal holiday’. The study shows that Madeira’s capital, Funchal, offers surprisingly affordable beer—averaging just £2.28 a pint for domestic beer and £2.90 for imported beer.
In Funchal, tourists will also find 16 British and Irish bars with many live sports streaming and offering up traditional pub grub such as fish and chips – making it a popular destination for pub-loving Brits looking for a home-from-home.
To discover the full listing of European destinations for the cheapest beer, see the full study here.
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