All the trade shows we’ve got our eyes on in 2025
As the global industry gears up for this years trade shows, Sophie Arundel looks at what shiny new features exhibitions have on offer.
Trade professionals the world over had better get their passports renewed and bags packed, set for a calendar chock-a-block with international wine and spirits exhibitions spanning the globe in 2025. This year is set to see an abundance of new features, ranging from brand-new sustainability awards and inclusivity surveys for wine professionals to AI-powered apps and matchmaking tools making their debuts – in short, organisers around the planet are ready to take the trade by storm as we head into 2025.
Millésime Bio, 27-29 January
Figures: This year, the show is expected to host 1,500 exhibitors. In 2024, 9,600 visitors attended, with 20% from 50+ countries. Top represented nations included Belgium, Germany, the US, Switzerland and the UK. Most overseas visitors were European (82%), with 13% from North America and 5% from Asia.
What’s new this year? To support exhibitors, prices have been frozen, and first-time exhibitors receive a 30% discount. A special corner for Biodyvin members will be introduced, showcasing biodynamic winegrowers. Visitors can also explore the no-low drinks lounge, alongside the Beer&Bio, Cider&Bio, and Spirit&Bio spaces. New this year, there is also a section for wines made from typically climate resistant grape varieties.
Digital/e-offering: A new appointment platform and an enhanced app aim to streamline exhibitor connections.
Satellite events: The Organic Wine Festival (1–15 February) in Montpellier includes an ‘Urban Route’ featuring organic wines. The Vintage BIO Challenge (14–15 January) returns, spotlighting 2,000 wines and 150 beers.
Paris Packaging Week, 28-29 January
Figures: Last year saw more than 9,000 visitors attend. 800+ suppliers and 200+ new exhibitors are anticipated this year, along with 13,000+ visitors and 2,900+ brands.
What’s new this year? The 2025 edition boasts larger and more impressive hall spaces. The Innovation Awards winners will be showcased in a central display, highlighting cutting-edge packaging across drinks, beauty and other sectors. Talks from industry leaders including Diageo, Coca-Cola, Nestlé, Brockmans Gin and Microsoft will enhance the event’s status as a key networking hub.
Digital/e-offering: The Paris Packaging Week 2025 app will be available for download from this month (January).
Wine Paris, 10-12 February
Figures: 4,600 exhibitors from 50 countries, an increase from 4,074 in 2024. This year, over 50,000 are expected.
What’s new this year? A 64% increase in floor space for international exhibitors, with seven new countries and four new pavilions. The Be Spirits section has expanded by 11%, and participation in the noand low-alcohol category has grown by 47%. A new ‘World of Zero’ tasting area will focus on de-alcoholised wines. “As the epicentre of influence, a catalyst for thought processes and a mirror for driving trends, Wine Paris 2025 will be more strategic than ever,” said Rodolphe Lameyse, CEO of Wine Paris.
Digital/e-offering: The matchmaking service returns, connecting buyers and producers, as well as the Vinexposium 365 app, which continues to serve as a year-round industry hub.
Satellite events: The “Le Off” programme features 100+ curated venues offering unique wine experiences across Paris.
Prowein Düsselforf, 16-18 March
Figures: 5,400 exhibitors from 65 countries attended in 2024, with 2025 numbers yet to be announced.
What’s new this year? ProWein’s Forum splits into two: the Masterclass Forum, offering tastings; and the Business Forum, with daily themes. On Sunday it’s health, alcohol trends and new markets. On Monday, it’s marketing, AI and TikTok. On Tuesday, the focus is sustainability.
Prowine Tokyo, 15-17 April
Exhibitors: The 2025 event will feature exhibitors from Japan and beyond, showcasing a dynamic mix of traditional and innovative wine and spirits producers.
What’s new this year? ProWine Tokyo 2025 will expand its focus on Japanese wines and spirits, featuring dedicated tasting areas for sake and shochu. International exhibitors will present their offerings alongside a curated programme of masterclasses and panel discussions, addressing trends such as sustainability, noand low-alcohol beverages, and market innovation.
Digital/e-offering: A robust matchmaking platform will enable buyers and producers to connect before, during and after the show. The ProWein app continues to provide year-round networking opportunities.
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Wine To Asia, 9-11 May
Figures: Over 500 exhibitors covering 15,000+ square metres in Shenzhen, China, 2024. 500 brands from 30 countries participated, with pavilions from Italy, South Africa, Georgia, Serbia and France.
What’s new this year? The show broadens its scope to include spirits, beer, RTDs and more. The Greater Bay Area Wine Week offers pre-event lifestyle experiences in top venues. “A trade show has to represent the current market and meet new trends,” says Simone Incontro, Wine to Asia brand manager.
Digital/e-offering: A bilingual WeChat mini-app enables seamless online and inperson networking.
London Wine Fair, 19-21 May
Previous figures: Exhibitor bookings are 20% higher year-on-year, aiming to exceed the 401 stands from 2024. 9,243 visitors attended in 2024, with a 23:1 visitor-toexhibitor ratio – four times higher than the event’s competitors.
What’s new this year? The new ‘Signature Serve’ area caters to spirits buyers, who make up 20% of attendees, with close to 40% of meetings influencing purchases. The blind ‘Icon Tasting’ format returns, with a fresh theme to be revealed in February. The Wine Buyers Awards adds a new category for 2025: the Sustainable Buyer award.
Digital/e-offering: The Essential Planner and Hosted Buyer Programme help connect visitors with exhibitors.
Satellite events: Wine-focused restaurants and networking parties add to the post-show buzz.
Vinexpo Asia, 27-29 May
Figures: 1,100+ exhibitors from around 60 countries are expected across both the Singapore and Hong Kong events.
Digital/e-offering: Features include a pre-scheduling platform for appointments, enhanced exhibitor visibility tools and badge scanning for detailed buyer data.
London Packaging Week, 15-16 October
Previous figures: 190+ exhibitors across sectors including drinks, food, cosmetics, luxury packaging and pharma. 4,500+ attendees from consumer brands in 2024.
What’s new this year? A return to the popular Wednesday-Thursday format in larger halls at ExCeL London. Senior marketing manager James MonteroMacColl promises “two action-packed days” this year.
Digital/e-offering: The Packaging Plus app provides exhibitor insights and event updates.
Hong Kong International Wine and Spirits Fair, 6-8 November
Exhibitors: 604 exhibitors and 8,200 buyers gave high praise in 2024. 2025 figures are forthcoming.
What’s new this year? The Wine Fiesta zone returns, open to the public on 8 November 2025, alongside the B2Bfocused fair.
Digital/e-offering: The Click2Match platform extends online networking from 30 October to 15 November 2025.
World Bulk Wine Exhibition, 24-25 November
Previous figures: 250 exhibitors from more than 60 countries are expected, representing 70%–80% of global bulk wine production. At the time of writing, previous figures are yet to be released as the 2024 show has only recently ended.
ProWine in Asia: overview
- Tokyo, 15-17 April
- Hong Kong, 14-16 May
- Shanghai, 12-14 November
- Mumbai, 31 October-1 November
Last year, more than eight exhibitions held concurrently, including ProWine Tokyo, welcomed a total of 55,214 visitors over three days, with more than 90% of guests coming from Japan. Approximately 75% of these visitors were industry professionals with purchasing authority or influence. Exhibitors gave high praise, noting the high quality of attendees who came for purchasing purposes and who actively engaged in instigating business discussions.
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