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Vinitaly: Pasqua unveils dream-inspired art installation

Famed Valpolicella producer Pasqua is continuing its patronage of the arts with a project open to the general public during this year’s Vinitaly.

Titled Onirica (), the audio visual installation will be open to the public from Monday (15 April) to Saturday (2o April), 12pm to 9pm, in the barrique cellar of Pasqua’s Località San Felice Extra winery, on the outskirts of Verona.

The work, produced by art studio fuse*, is the creative result of studies of two dream banks, at the universities of Bologna and California Santa Cruz, and their 28,749 combined testimonies.

A Machine Learning model was utilised to analyse the database of dreams, finding common features and themes, and creating a dream map.

In the installation, text of the dreams is projected over the barrels, with some accompanying imagery.

“Dreams are at the forefront of the image,” explained Cecilia Pasqua, family member and the driving force behind the company’s marketing and exports, to db. “If you don’t dream of something, you can’t be proactive.”

“To welcome a work of such great artistic value into the heart of the winery, in one of our two barrique cellars, is important and significant for us,” said CEO Riccardo Pasqua in a press release. “Innovation is the stylistic feature that distinguishes our projects, and it is by shaping dreams in concrete form that it is possible to generate innovation. Onirica () perfectly translates our spirit and allows us to share it with anyone interested during the most important week for Italian wine, Vinitaly.”

Pasqua has become one of the most prolific sponsors of the visual arts in the Italian wine industry, bringing a lunar-inspired art installation to Vinitaly last year.

The company recently branched out beyond Italy to sponsor a forthcoming exhibition at London’s Saatchi Gallery.

Last year’s Vinitaly pitted fine art against modern technology, but which came out on top?

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