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Zonin’s makeover poised to turn heads in GTR
Italian drinks giant Zonin1821 Group is throwing the focus on the restyling of its brand labels at this year’s TFWA Exhibition and Conference.
The labels, which were initially showcased this year at Vinitaly, sport “soft and linear geometries that pair well with pastel pinks and blues combined with details in black and gold,” according to a spokesperson from Zonin1821 who revealed that the new logo can be seen on the labels of the various wines: from Prosecco DOC to the Rosé, without neglecting the Gioielli line (including Amarone della Valpolicella, Valpolicella Ripasso and Primitivo di Manduria) and the Classici line (with wines like Pinot Grigio, Valpolicella and the new Primitivo Rosé).
Speaking about the new look for the brand, Michele Zonin vice president of the Zonin1821 Group said: The new Zonin image has been designed to celebrate Italian taste: ranging from the lifestyle expressed by Prosecco, a true international symbol of our ‘Dolce Vita’, to authentic moments of everyday beauty to which we raise a glass, always in the company of our friends and family, with wines from the most famous appellations.”
Zonin explained: “Among the new products that expand and enrich the Zonin brand range of wines is Cuvée Zero: with an aromatic profile that is similar to the Glera grape variety but with zero alcohol, this product aims to reach the growing segment of consumers in strategic markets that include: Germany, the UK, France, Australia, Belgium and Sweden.”
Zonin added: “Since it has always been ready to seize new market opportunities, the Zonin brand is now presenting its own Limoneto Spritz: a lemon-flavoured spritz. Limoneto Spritz is a sparkling wine-based drink that delivers an Amalfi-style lemon twist on the summer Aperitivo spritz moment, while Cuvée Zero is a zero-alcohol ready-to-drink with a dry finish. Leaning into the rapidly growing Aperitivo and No/Lo categories, both products are designed to capture the tastes of the older Gen Z and Millennial drinkers.