Jeremy Clarkson to produce low-alcohol beer
TV personality and farm owner Jeremy Clarkson has trademarked his own brand of low-alcohol beer, under his Diddly Squat farm operation.
The brand, dubbed Diddly Fresh, follows the creation of his Hawkstone beer brand, which has featured on his Amazon Prime show and has been available in his farm shop and the on-trade.
His original Hawkstone Lager, which included ingredients from his farm, was made with the help of Cotswold Brew Co. The beer is named after a Neolithic standing stone located close to his farm in Gloucestershire.
According to the Daily Mirror, he has now made an application to the UK’s Intellectual Property Office covering low-alcohol and non-alcoholic beer and wine.
It is Clarkson’s first foray into the world of low alcohol drinks following controversy in December last year, when Clarkson saw his beer banned from a pub after his comments about Megan Markle in The Sun.
The remark, which Clarkson said was a reference to a scene in Game of Thrones, was widely condemned and has prompted a slew of articles suggesting that he should be sacked by ITV and Amazon. It also broke the record for the number of complaints about an article to the Independent Press Standards Organisation (IPSO), receiving more than 20,800 by 20 December.
Clarkson has also previously commented on issues within the beer industry and the cost of ingredients. The former Top Gear star was shocked by the hefty cut taken by middle-men on his home-grown barley between it leaving his farm and it reaching the brewers.
The presenter-turned-farmer was shocked to discover the steep price climb between the £205 per tonne he was originally paid for the premium barley he grew on his land, and the £580 per tonne price tag it commanded by the time it reached the brewers.
Having been beset by hurdles while growing his own barley due to cold weather and “hopeless soil”, Clarkson now wants to ensure farmers receive the full value of their produce and is looking at how to cut out over-inflated prices introduced by middle-men.