Close Menu
News

Matilda Bay releases Cherry Saison to showcase beer as shareable

Australian brewer Matilda Bay has launched its shareable Cherry Saison beer to remind people of beer’s verstility as a low alcohol drink.

Matilda Bay’s head brewer Harry Sexton said: “Our Matilda Bay Cherry Saison has been brewed to share, and savour over the dinner table. Best consumed from a Champagne flute, it’s the kind of drink that you could sub in for a bottle of rosé, Prosecco, even cider…and with a 6.7% ABV, it’s lower in alcohol than a bottle of wine and on trend with the lower alcohol movement that’s gaining momentum.”

Sexton, who is also an award-winning winemaker as well as a brewer, added: It’s been fantastic to work with local producers here in the Yarra Valley, we love being part of such a great community. It’s something that we’ll be doing more and more of in 2023, with plans to incorporate locally grown produce into our recipes to showcase the region. We’re blessed with having this beautiful and pristine region, so close to Melbourne, and on our doorstep”.

Partner Content

The beer, which has been made using local Yarra Valley fruit, blurs the lines between beer and other categories, and has been released at a time when Australian consumers are moderating beer consumption, but not wine consumption.

Matilda Bay’s Cherry Saison will be available to buy from Matilda Bay’s Yarra Valley Brewery as well as select First Choice, Vintage Cellars and Liquorland stores across Australia retailing at AUS$30 per 750ml bottle.

Related news

Diageo sells East African Breweries stake to Asahi for US$3.2bn

AB InBev launches digital escapism campaign for Corona

Firebrand Brewing Co partners with Arc of Attrition

Leave a Reply

Your email address will not be published. Required fields are marked *

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No

The Drinks Business
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.