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Diageo launches luxury whisky studio at Singapore Changi Airport
Diageo Global Travel has introduced a luxury gifting studio for Johnnie Walker whisky at Singapore Changi Airport for the festive season.
The new studio, based at Terminal 3, will showcase Johnnie Walker Blue Label and the fifth release in the series Johnnie Walker Blue Label Ghost and Rare Port Dundas limited edition from the Glasgow “ghost” distillery of Port Dundas.
According to the drinks giant, the new installation will primarily be focused on Johnnie Walker’s luxury gifting accessories including gift bags and personalised luggage tags. Additionally, to boost brand exposure, Changi Rewards and iShopChangi members will also be able to walk away with a free Johnnie Walker Blue duffel bags with any purchase of Johnnie Walker Blue Label.
The new Elusive Expressions Special Releases Scotch Whisky Collection will also be available in the studio along with gift offerings from Baileys and Tanqueray, for the first time in APAC Travel Retail including chocolate truffles and Tanqueray jellies.
Diageo Global Travel commercial director for APAC, MENA and India, Sandra Tassilly, said: “We’re delighted to bring this spectacular new gifting studio exclusively to APAC passengers in Changi, opening up our world of luxury Diageo brands for passengers to explore. With this shopping experience we want to encourage and enable flavour exploration, creating moments to remember during this festive season. We have worked with Changi Airport to bring this experience to Asia PAC, offering shoppers a personalised, multisensory, tasting and gifting studio, that will not only appeal to the luxury consumer, but also a new generation of buyer, which is really thrilling for the future.”
Teo Chew Hoon, managing director of airside concessions at Changi Airport Group, added: “At Changi Airport, we delight in connecting lives, especially during the festive season, as friends and families travel miles across the globe to be with their loved ones for the holidays. As such, we are excited to collaborate with Diageo Global Travel on the Johnnie Walker Blue Label Ghost and Rare Port Dundas gifting studio at Terminal 3 to invite travellers into the season of giving and merry making, and experience award-winning luxury whiskies.”
The new Johnnie Walker Blue Label Ghost and Rare Port Dundas gifting studio, which will be located in the Departures Lounge of Terminal 3 of Singapore Changi Airport will only be available until 31 December.