Cîroc Vodka unveils electric new UK campaign

Diageo’s premium French vodka brand, Cîroc, has launched its first UK campaign, after joining forces with a diverse cast of trailblazers, including rap duo Krept & Konan, Canadian supermodel Winnie Harlow, and the non-binary musician and entertainer Bimini, who rose to prominence during the second series of Ru Paul’s Drag Race UK.

The talent will each front a different vodka, with rappers Krept & Konan representing Cîroc’s original expression, Blue Dot; Winnie Harlow becoming the face of Cîroc Pineapple, and Bimini flying the flag for Cîroc Red Berry.

The campaign shows the four stars gathering in London for their various nights out before their paths merge in an extravagant off-licence, where the quartet sparks a party in the aisles, while picking up their respective bottles of Cîroc Vodka.

The campaign is designed to “shine a light and celebrate being one’s authentic, true self by making that big move, however big or small”, the brand said.

“We have been making big moves both in and out of the studio for over a decade now, and are delighted to be a part of the Cîroc Vodka campaign to celebrate those who own this mantra and to inspire those who are yet to make their mark,” Krept and Konan said.

The duo, along with Bimini, are set to star in a series of activations for the Diageo-owned brand that will be unveiled next year.