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The 10 most valuable spirits brands in the world

A Chinese heavyweight solidifies its place at the top of the pile in this list of the 10 most valuable spirits brands in the world, but some huge names miss out altogether.

According to a new report from business valuation consultancy, Brand Finance, Asian brands dominate the top 10 most valuable spirits brands in the world, with heavyweight Baiju producer Kweichow Moutai sitting pretty in first place.

Despite the Chinese brand falling in value by 5% according to the Brand Finance report, it retains a value of US$42.9 billion.

Indeed, the company recently forecast a 20% leap in profits for the first six months of this year compared with the same period in 2021, defying fears about Chinese consumer spending.

The report uses a methodology whereby it assesses the total numeric economic benefit of a brand’s license as Brand Finance calculates it.

LVMH-owned Cognac giant Hennessy is the first brand outside of Asia to make the list, with a brand value of $5.2 billion.

Hennessy recently came out on top of a list that calculated the most popular spirits brands on the internet. The Cognac producer has partnered to become the official spirit of the NBA and WNBA, and is ably abetted by its frequent mentions in popular culture, not least its profligate presence in rap lyrics.

Bacardi, Jack Daniel’s and Johnnie Walker also made the top 10 most valuable spirits brands on the internet list.

Here is the top 10 in full (values indicated in USD):

  1. Kweichow Moutai $42.9 billion
  2. Wuliangye $28.7 billion
  3. Luzhou Laojiao $7.3 billion
  4. Yanghe $6.4 billion
  5. Hennessey $5.2 billion
  6. Shanxi Xinghuacun Fen Wine $5.0 billion
  7. Bacardi $3.1 billion
  8. Gujing Gong Jiu $3.1 billion
  9. Jack Daniel’s $2.9 billion
  10. Johnnie Walker $2.6 billion


Read more: The 10 most valuable drinks companies in the world (2022)

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