Porto Cruz capitalises on Port’s versatility with Fresco cocktails
SUPREME VERSATILITY is one of the most exceptional qualities of Port. The drink can be enjoyed on many occasions, and this summer is another perfect one.
Staying relevant to new consumers is crucial for any drinks brand looking for ways to future-proof its offer. Porto Cruz showcases conviviality and quality refreshment in an apéritif-style lowalcohol format – hitting several drinks trends head on.
“Port can be enjoyed as an apéritif,” Porto Cruz international brand manager Maéva Fonsino says, pointing out its suitability alongside a range of dishes, both savoury and sweet, highlighting its adaptability. As an example, the round, fresh, sweet and aromatic structure of our Porto Cruz Colheita 2011 perfectly pairs with eggs or dried-fruit desserts but also with mild cheeses,” she says.
Gran Cruz wants to surprise consumers, and pique people’s interest in the category, unveiling how rewarding it is to help people to “discover the hidden facets of Port”, and its many different qualities for themselves.
“One key trend for apéritifs is the demand for fresher and more modern methods of consumption,” says Fonsino, identifying how cocktails such as the “Porto Cruz Fresco are intended to ride this wave”.
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The Porto Cruz Fresco cocktail muddles either Porto Cruz White, Tawny, or Pink, depending on consumer preference, along with ice, a splash of tonic, and the drinker ’s favourite garnish. Colourful, easy to make, fresh and gourmet, this cocktail is a real crowd-pleaser.
‘One key trend for apéritifs is the demand for fresher and more modern methods of consumption. Cocktails such as the Porto Cruz Fresco are intended to ride this wave’
The serve is ideal for Port drinkers, people who want to rediscover Port, apéritif enthusiasts, and cocktail lovers alike. It will also satisfy consumers who are curious about new drinks and are looking for refreshment, says Fonsino, adding that “renewal is one of the keys to attract new generations”.
A HISTORY OF PASSION
Gran Cruz, the House of Cruz Ports, took over a renowned house founded in 1887, and its expressions are born out of a long history of passion. Gran Cruz owns many welcoming facilities to which it invites consumers interested in discovering the brand and the history of Port, from the culture of grapes in the Quinta de Ventozelo to the Gran Cruz House on the banks of the Douro.
Another option is to discover the 360° rooftop bar of the Espaço Porto Cruz, which welcomes more than 130,000 visitors a year.
It gives drinkers the chance to sip their favourite Fresco cocktail with a breathtaking view of the city of Porto.
Porto Cruz has shown that it has broad reach around the globe, being enjoyed in more than 50 countries as well as being the number-one Port brand worldwide. As such, it has a rich heritage as well as a dynamism that has already begun to reinvigorate the category.
Indeed, it’s refreshing to see a company that has set its sights so firmly on the future, and is looking “to accompany conviviality moments across generations”. With its Cruz Fresco cocktails, Fonsino observes that “lowproof drinks is another trend we’re surfing”, showing that the company has its finger on the pulse, and knows how to boost its appeal to a new generation. www.porto-cruz.com
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