G&T film launched for Bombay Sapphire
Bombay Sapphire Gin is set to get its first film campaign giving its classic G&T serve a platform to show how it “goes far beyond being a cocktail”.
The 30, 15 and 6 second films, entitled “Senses Stirred” and directed by Alan Masferrer, aim to showcase the Bombay and tonic “metaphorically through a collage of visually arresting, larger-than-life artistic installations”.
“With the return of consumer interest in classic, elevated cocktails, the campaign highlights how the Bombay and tonic awakens all five senses, demonstrating the bright, fresh, botanical flavour profile of the heralded, vapor-infused London Dry Gin from Bombay Sapphire combined with the precise balance of premium tonic water,” said Natasha Curtin, Global Vice President for Bombay Sapphire.
“I have a particular affinity for the Bombay and tonic as it was the drink my parents met over, so I was definitely excited to collaborate with Bombay Sapphire on this campaign to illustrate this story of the ultimate sensory drink experience through our metaphorical installations of the bubbles, vapor mist, sparkling ice cube, citrus and botanical ingredients,” said Masferrar
Curtin added: “Our goal with the campaign is simple – visually showcase the beauty and simplicity of the classic Bombay and tonic, igniting viewers’ senses and getting them excited to enjoy this timeless cocktail,” noting: “Following its release in the US, the Bombay Sapphire Senses Stirred campaign will launch across several key European markets, including the UK and Germany, later this year.”