The 20 most popular beers among millennials
Using data compiled by international research firm YouGov, we reveal the 20 most popular beers among millennials, and there are some surprising names in with the traditional big hitters.
Though there is some evidence that millennials are not drinking as much as their baby boomer parents, they remain a large and key part of the market for those in the alcohol industry.
Indeed, many brands have changed tact in a bid to tempt more millennial drinkers to align with them, as this article on fortune.com points out.
We recently brought you news of the 20 most-favoured beers among the baby boomer generation, with whom big name brewers and brands appear to have remained immensely popular.
But what of millennials? While the traditional big hitters still take many of the top spots in the top 20, some more obscure names also find their way into the hearts of younger drinkers. Here’s the top 2o in full:
- Blue Moon
- Bud Light
- Samuel Adams
- Corona Light
- Stella Artois
- Dos Equis
- Redd’s Apple Ale
- Fat Tire
- White Claw
- Shock Top
- Pabst Blue Ribbon
- Modelo Especial
Millennials are defined as those born between 1982-1999. The YouGov research is intended to show how favourably each generation views the brands.