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Kerry Carr joins Bacardi’s global leadership team

Spirits giant Bacardi Limited has announced the promotion of Kerry Carr, who joined the company in 2014, to Bacardi’s global leadership team.

Carr is currently senior vice president – global performance management at Bacardi. In her new role she will report to chief financial officer, Tony Latham. She will continue to be based at the Bacardi global headquarters in Bermuda.

“Kerry’s track record for understanding the needs of our company, delivering transformational finance and business performance programmes, along with her embodiment of our unique culture and values makes her a leadership role model across the business,” Latham said.

“Her ingenuity in problem-solving, collaborative approach to managing change, and results-driven leadership make her a valuable addition to our global leadership team,” he added.

Since joining Bacardi in 2014, Carr has been responsible for spearheading global performance management.

In her expanded role she adds revenue growth management and Bacardi Enterprise Services to her existing remit, which already includes strategic projects, global reporting and metrics to drive business performance.

From building analytical tools and frameworks, to understanding drivers of performance, to driving year-end results, Carr has helped to ensure dynamic resource allocation, which was particularly valuable while managing the business during the pandemic.

She also played a key role in the integration of Patrón, following the acquisition of the ultra-premium Tequila brand in 2018.

“Over the years, the team has grown from one site in Costa Rica, dedicated to financial transactions, to centers across the globe supporting a growing portfolio of services.

“It has been such a rewarding journey at Bacardi to help build the foundation for programmes and services that best leverage the skills of our people while driving business effectiveness,” Carr said.

“I get tremendous energy from engaging with others in the service of delivering for our shareholders, our company, and our people, and am excited to be part of the next chapter,” she added.

A 30-year veteran of consumer goods companies, Carr brings expertise in operations, supply chain and finance with global brands including The Walt Disney Company and Avon at the local, regional and corporate levels.

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