Milestone launches Atilius range in Australia
19th August, 2020
by
db_staff
Milestone Beverages has launched its range of still and sparkling Italian wines, Atilius, in Australia.
In partnership with Jonathan Paige International, the range which includes Moscato, Prosecco, Chianti and a Super Tuscan, was launched Down Under last month.
Already available across key markets in Asia-Pacific, Atilius is one of the best-selling Italian wine brands in Hong Kong, alongside Constellation-owned Ruffino and Antinori’s portfolio.
This is despite the brand not even having a bricks and mortar retailer in Hong Kong, with all of its efforts invested in e-commerce through platforms such as HKTVmall and Cellarmaster and hotel pouring contracts.
Italian wine is a growing category in Australia, where there is a big Italian demographic. Through its partnership with Jonathan Paige International, Milestone is aiming to build up the Atilius brand through multiple sales channels, including e-commerce and on- and off-premise listings.