How US wineries are staying connected with customers

Virtual tasting, virtual theatre

Kendall-Jackson winemaker, Randy Ullom

 Kendall-Jackson fans who have been stocking up on packaged foods and toilet paper for the duration might want to order popcorn as well when the winery rolls out its “At Home with Kendall-Jackson” series of short-format virtual wine tasting videos the week of 23 March. Under the tutelage of winemaker Randy Ullom, KJ is thinking large and long-term with plans to expand its portfolio to include virtual cooking classes, how to re-stock wine cellars after depletion, virtual yoga, virtual concerts and virtual wine and painting,

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters