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修纳尔香槟创出全新绿色包装

修纳尔香槟宣布推出全新的环保包装,该包装不含塑料,百分百可回收再造,重量更轻了9倍。

经过两年的开发,新包装将由木纤维制成,并作为瓶子的“第二层表皮”,具有模仿了香槟酒窖墙壁的质感,并将于今年六月面世,并计划于年底推出。

据修纳尔香槟称,这款新包装非常轻巧且可完全回收,并将包装过程所产生的碳足迹减少60%,而这些材料均是来自可持续管理的欧洲森林。

修纳尔香槟总裁Frédéric Dufour表示:“凭借这个新包装,修纳尔香槟证实了其在香槟领域的开拓角色,在社会和环境责任方面雄心壮志。“

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“这个颠覆性的项目体现了酒庄坚定的承诺。不论在产品开发和营销的各个阶段,从葡萄树的发展到消费者的体验,我们都期望实现更可持续的发展。”

事实上这不是酩悦轩尼第一次尝试换上环保包装。 2015年,凯歌香槟推出了一种用葡萄废料制成的可生物降解的盒子,其灵感来自早在2013年由马铃薯淀粉和再生纸制成的限量版礼物包装概念,该概念与修纳尔香槟的新式包装非常相似,上周,集团还宣布,到今年年底,所有葡萄园都将实现“无除草剂”。

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