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Müller launches fat-free Gin & Tonic yoghurt

The UK arm of German dairy giant Müller is to add two gin-flavoured yoghurts to its Müllerlight range, one inspired by the classic G&T and the other flavoured with pink gin and elderflower.

The official yoghurt brand of British Athletics has stated that the launch of the new flavoured yoghurts will be supported by an ongoing multimedia campaign, featuring brand ambassador and British heptathlete Katarina Johnson-Thompson.

Made with British milk, the yoghurts are fat-free and contain no added sugar. They are now available in Tesco and Asda stores and will be sold in six-packs, which include both flavour variants.

The packs will retail for £3 each and are served in 160g pots.

Michael Inpong, chief marketing officer at Müller, said: “With the constant shifting consumer behaviour, we need to find smart ways to grow the brand and drive category growth.

“We’ve already strengthened the core with a new and improved recipe, and we’re launching two new limited editions, Müllerlight Irish Coffee Flavour Yoghurt and Müllerlight Mince Pie Flavour Yoghurt.

“Gin is the UK’s favourite spirit, and now people can enjoy the taste in a yoghurt that is also fat free, high in protein and contains 0% added sugar.”

According to data published by the WSTA in August, the gin boom in the UK shows no signs of slowing, with domestic sales and exports hitting a record £3 billion in the past year.

In the year to March 2019, domestic sales amounted to over 76 million bottles worth £2.3 billion. This, combined with exports of £730m in the year to May 2019 (HMRC), puts the value of the entire UK gin category at £3bn.

Based on the figures available, the WSTA predicts that domestic sales of UK gin will surpass the 100 million bottle mark within the next year.

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