McGuigan Wines invests £2m in UK advertising campaign
McGuigan Wines has initiated its largest UK advertising campaign to date in a sponsorship deal that covers Timeless Entertainment programming on UKTV’s Drama channel.
McGuigan’s sponsorship builds upon last year’s out-of-home ‘Bring a McGuigan’ campaign which included coverage across key locations throughout the UK and Republic of Ireland.
Anticipated to reach a total of 20 million people across the country and with a media value worth over £2 million, the sponsorship contracted by C4 Sales and Goodstuff will commence on 1 July and run for 12 months.
Produced by UKTV’s award-winning in-house creative shop, UKTV Creative, the series of six ads show a mix of guests arriving for a dinner party with the strapline ‘Bring a McGuigan’.
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Chief Operating Officer, Julian Dyer said: “This marketing investment is our biggest yet, making people more aware of the moments and occasions when consumers can enjoy McGuigan’s award-winning wines. We’re particularly excited about this sponsorship as we continue to show our dedication to the UK market, building on our investment over the past few years.
“The main objective for us is to continue driving awareness of the McGuigan brand, consistently with an ‘always on’ approach. Leading with our most iconic range, McGuigan Black Label, we aim to excite and delight new and existing customers with a fully integrated marketing execution, including a suite of national and retailer specific in-store activations and content driven social media strategy.”
With the “apologising shrug of shoulders and tilt of head” attitude for bringing a McGuigans doesn’t inspire to buy. Why apologise?
I love those ads. The face of the man when the young woman says “My real dad!” is priceless. The wine is pretty good as well, especially the Black Label fizzy variety.
The advert misses an opportunity to send a subliminal message. If the door closes or begins to close in the face of the first two couples, and opens completely to the third couple with your wine bottle, the subliminal message is greater approval for anyone arriving with your product.
The fact that the door opens equally to each couple does not bestow any advantage to the third couple.
You should have run it past me first………