Metallica’s whiskey label hires new master distiller to follow Dave Pickerell’s footsteps

The US distillery that produces Metallica’s own “sound enhanced” whiskey label has named Rob Dietrich as the brand’s new master distiller, following in the footsteps of the late distilling legend, Dave Pickerell.

(Photo: Sweet Amber Distilling Co.)

Sweet Amber Distilling Co, which was launched by Pickerell and Metallica last year, headed up by CEO and former Seagram executive John Bilello, has appointed Dietrech as the master distiller for Blackened, a whiskey made by blending bourbons and ryes from across North America.

Dietrich replaces former master distiller Pickerell, who passed away towards the end of 2018.

Pickerell’s final project was the development of Metallica’s whiskey label.

Named after the song of the same name on their 1988 album Justice for All, Blackened used a unique, patent-pending “sonic enhancement” process known as ‘Black Noise’ to “shape” the whiskey’s flavour, which involved using custom playlists of Metallica’s music – a different one for each batch – during the distilling process.

“The opportunity to follow in Dave Pickerell’s footsteps at Blackened is humbling,” Dietrich said.

“Dave Pickerell set a very high standard with everything he touched.

“His spirit of kindness and dedication live on with the team. I feel excited by the challenge of taking Blackened to new heights that Dave would have been proud of. ”

John Bilello, CEO of Sweet Amber Distilling Co, said: “Dave was not only one of the most groundbreaking distillers to ever walk the earth, but he was also a great friend. He possessed an unstoppable passion for the world of whiskey. It was of utmost importance for us to find someone like Rob Dietrich, who is also devoted to the craft.”

Prior to joining Blackened, Rob Dietrich was the master distiller for Stranahan’s Colorado Whiskey, and has more than 12 years in the industry.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - Edinburgh

Cadrona Distillery
Edinburgh, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory
UK

Customer Marketing Manager

Bibendum
London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more