House of Saka launches cannabis-infused sparkling ‘wine’
House of Saka, a luxury company fronted by an all female team, has launched a line of cannabis wines made from Napa Valley Pinot Noir.
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The sparkling brut and still rosé wines, from Napa Valley, California, are blended mixed with both THC (the psychoactive component of the plant) and cannabidiol (CBD), derived from “organic craft cannabis.”
Saka Wines are Pinot Noir-based and sourced from vineyards across the Napa valley. The wines are fermented in stainless steel, after which the alcohol is removed and then infused with the company’s formula of THC and CBD.
A new report recently claimed that cannabis drinks sales in the US are set to pass the $1billion mark within four years, as loosening regulation attracts greater innovation and investment.
Saka Wines CEO, Tracey Mason, said: “After almost 30 years of spearheading innovation in the adult beverage space and working with some of the most recognised wine and spirit brands in the world, I am confident that cannabis-infused products are the future.”
Mason told Forbes that the proprietary water-soluble cannabis formulation will allow consumers to feel the effects within 10-15 minutes, as opposed to other edible marijuana products that can take much longer to kick in, complicating accurate dosing and safety.
Due to strict guidelines for packaging and branding wine in California, the company will be marketing it as “pink/sparkling” or “bubbles” instead of wine.
House of Saka & Saka Wines Founder, Cynthia Salarizadeh, said: “The concept for this brand began 5 years ago and it was all about the right team and timing to launch the best tasting cannabis infused wine in existence. With regulations and infrastructure mature enough to bring the brand to life, I knew it was the perfect time.
“Wine has been infused with cannabis for as long as we can find in sacred texts throughout history. It is an appropriate time for a luxury line of products at the highest quality to enter the market.”
Saka Wines should reach shelves in the first quarter of 2019 and will be available in over 600 stores throughout California and Nevada, before expanding nationwide and globally. In addition, an alcohol-removed cannabis and CBD infused sparkling wine sourced from the Champagne region of France will be available for pre-orders by spring of 2019.
The cannabis infused drinks industry has been making significant headway recently. the drinks business recently examined their rise, investigating into its impact on the drinks industry particularly in the US, and whether they will be a threat to its livelihood or a budding opportunity.
Saka is not the first label to fuse weed with wine. Last year, Californian cannabis-focused agriculture company Terra Tech linked up with Washington-based cannabis drinks maker Valiente to produce a non-alcoholic sparkling wine called ‘IVXX’.