‘Sea Change’ launched in Hong Kong

Sea Change, an environmentally-minded wine range created to support ocean conservation, has been launched in Hong Kong through Beef & Liberty.

Only available in rosé at the moment, the pink wine is listed at the steak and burger specialty by the glass and by bottle, its first entry into the Asian wine hub.

Developed by 10International, the range actively supports ocean conservation with 25 euro cents from the sale of each bottle being donated to Plastic Oceans UK and Sea-Changers. The two charities are geared towards raising awareness of the problem of plastics in the ocean and supporting beach clean-ups and conservation efforts.

The range has been designed with minimal packaging in mind to reduce potential waste and to maximise its environmental credentials. It claims no plastic was used in the finished product, and that ‘Grape Touch’ labels have been used, which consist of 15% recycled grape waste with the remaining raw materials coming from FSC certified forests ensuring environmental and social benefits.

Its closure features no plastic elements and is fully biodegradable and recyclable. It also eliminated the use of capsule to minimise packaging.

It was named ‘Green Launch of the Year’ by the drinks business at the Green Awards last year.

The wine is priced at HK$65 glass and HK$220 a bottle.

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