Green Awards 2018: the winners revealed

Logistics and Supply Chain Green Initiative of the Year

myHillebrand documents the carbon emissions for every beverage consignment the company handles

Winner:
JF Hillebrand

Shipping by road, rail and sea is vital to many industries, the wine industry very much among them. But the more that is shipped the greater the carbon footprint. It has been estimated that if left unregulated sea-shipping alone could be responsible for 17% of CO2 emissions by 2050.

In April of this year the International Maritime Organisation adopted a new Greenhouse Gas emissions strategy aimed at cutting shipping emissions and JF Hillebrand has responded by creating a new order management platform, myHillebrand, that documents the carbon emissions for every beverage consignment it handles – an entirely original feature.

As such, Hillebrand’s customers are now able to calculate their carbon footprint and the and take the necessary steps to reduce the impact of their operations.

On top of this JF Hillebrand’s own goal is to reduce its carbon emissions by 45% from their 2008 levels by 2025.

By introducing measures such as ‘myHillebrand’ it is hoped that both it and its clients will be able to work together to make better shipping decisions with less of an environmental impact.

Green Launch of the Year

Although Sir David Attenborough does not endorse any products, he has given his seal of approval for the thinking behind the Sea Change wine brand

Winner:
10 International for Sea Change

The release of the BBC’s Blue Planet II last year brought about a notable change in attitudes towards the health of the world’s oceans and, in particular, the effect upon it of plastics.

Riffing on this proverbial sea change is 10 International and its new range, ‘Sea Change’ – a series of three wines designed to reduce packaging waste and support ocean conservation.

The bottles are made from 85% recycled glass and are lightweight to help minimise emissions. The labels are produced from a mixture of grape waste (15%) and materials from FSC certified forests.

For every bottle sold, 25 euro cents will be donated to two UK charities: Plastics Oceans UK and Sea-Changers which work to not only raise awareness of the impact of plastics in the sea but also to reduce that effect through beach clean-ups and supporting conservation efforts.

The judges were highly impressed with the launch commenting on its timeliness and that it was “really tapping into the zeitgeist”.

The wines themselves, a white, a red and a rosé, are sourced from Château Canet in Minervois where the vines are farmed sustainably.

Commendation:
Vintage Roots for Wild Thing

In a similar vein, the judges wished to commend a similar range of wines from longstanding organic wine retailer, Vintage Roots.

Its ‘Wild Thing’ range was developed in association with The Born Free Foundation to help raise funds to support animal conservation around the world.

Furthermore, the wines are all carbon offset, Vintage Roots having offset its carbon footprint since 2005.

To revitalise the brand and reinforce its message, BD Creative were brought in for a redesign this year, which has led to an increase in sales of 35% this August/September, compared with the same period last year. The wine is now stocked in 114 outlets across the UK and the Prosecco label will be redesigned next year.

Organic Initiative of the Year

Winner:
Waitrose for ‘Just for you’ organic wine competition

UK supermarkets have worked overtime to bolster their drinks ranges with more organic products, and none more so than Waitrose, whose efforts came to fruition this year and helped the grocer win this year’s award for Best Organic Initiative. The company has the largest range of organic wines of any UK supermarket with 55 available, adding 36 in one year alone. In the last 12 months the Waitrose increased its efforts to make organic drinks visible, publishing a sales report outlining their performance in-store earlier this year, as well as offering customers a 25% discount on organic wines throughout October, but it was the supermarket’s ‘Just For You’ competition that impressed the judges, which saw more than 5,200 attempt to win a case of 12 organic wines. The speed at which Waitrose has ramped up its offering shows a sustained commitment to a broad and compelling organic drinks offer.

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