Mixer company Fever-Tree launches anti-malaria social media campaign

Premium mixer company Fever-Tree has launched a social media campaign to raise awareness of its “fight to end malaria”, coinciding with World Malaria Day on 25 April.

(Photo: Fever-Tree)

For every consumer who posts on Instagram, Twitter or Facebook, tagging Fever-Tree’s own social account and including the hashtag #MalariaMustDie, the drinks maker said it will donate £5 to charity Malaria No More through its campaign, which runs from 22 April to 31 May.

The campaign, called “Raise your glass and end Malaria”, aims to raise awareness and funds as part of a wider campaign being organised by Malaria No More UK.

In 2018, Fever-Tree said it would donate £1 million over the next three years to various initiatives aimed at raising support for Malaria No More, which includes this campaign.

The relationship between the charity and the mixer company began in 2013, resulting in Fever-Tree helping to host a Malaria Summit in London in April last year.

During the summit a number of institutions made financial, political and scientific commitments, with donations nearing £3 billion, to work on improving malaria treatments, while 53 Commonwealth nations also made a commitment to halve malaria cases in the political community over the next five years.

Quinine, from the cinchona tree known as ‘fever tree’, is a core ingredient of tonic water and can be used as a treatment for malaria.

Fever-Tree’s revenue rose by 40% to reach £237.4 million in 2018, according to the company’s annual results, with profit after tax amounting to £61.8 million.

The total revenue surpassed the brand’s expectations by just over £1 million after it released an initial trading update in January.