Canadian cannabis beer startup Province Brands targets Caribbean resorts

A Canadian drinks company specialising in non-alcoholic cannabis beers has struck a distribution deal with a new chain of hotels set to launch in the Caribbean in 2021.

Province Brands — which is developing 0% ABV beers infused with the plant’s psychoactive compound, THC — has signed a Memorandum of Understanding (MOU) for the Caribbean distribution of its products with Ayre Resorts, a new collection of five-star properties opening its first resort in Antigua in 2021.

The startup, which is currently unable to sell the THC beers in Canada while the country’s cannabis legislation comes into force, also makes Cambridge Bay Imperial Pilsner; an alcoholic hemp-based beer.

The announcement comes as lawmakers in both Canada and Antigua are preparing to fully legalise recreational cannabis use.

An amendment to Antigua’s Misuse of Drugs Act, which was published in March this year, states that a person who is “in possession of a maximum of 15 grams of the drug Cannabis or Cannabis resin is not guilty of an offence.”

The amendment stopped short of legalisation, and there are still legal penalties for the sale of cannabis.

(Photo: Province Brands)

Currently, only Cambridge Bay, Province Brands’ hemp-based pilsner in place of barley, would qualify for distribution under these restrictions.

Although Canada’s lawmakers legalised recreational use of cannabis earlier this year, the country’s edibles industry has yet to become legal, causing a number of false-starts for small businesses and leading some manufacturers to sell their products illegally online.

Although Province filed a patent for a cannabis-based beer back in 2017, the company struck a deal with craft brewery Yukon in November so it can sell a pilsner brewed with cannabis next year, while it continues to develop its original, THC-laced beer.

“It’s very rare for a beer brand at this early stage in the life cycle to have an opportunity like this,” Rob Kevwitch, Province Brands’ master brewer, said.

“We’ve put two years of hard work into developing the process and technology by which to create the world’s first beers brewed from hemp and brewed from marijuana.

The company is currently building a 123,000 sq ft cannabis brewery in Grimsby, Ontario, which will enable it to “meet initial forecasted product demand in each province and territory.”

“There were some nights when even I thought we would never get this to work,” Kevwitch added, “but now folks in the Tropic of Cancer will be able to order a premium Canadian beer named after a town in the Arctic Circle.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Account Manager

Speciality Drinks
London, UK

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Business Development Manager

Pol Roger Portfolio
London, UK

Business Development Executive – Spirits

Pol Roger Portfolio
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more