This Canadian drinks firm is launching a beer brewed with cannabis in 2019

Canadian drinks company Province Brands has struck a deal with craft brewery Yukon to allow it to sell a pilsner brewed with cannabis as the company continues to develop its original, THC-laced beer.

Province Brands of Canada’s Cambridge Bay Imperial Pilsner (7% ABV) will be first distributed by Yukon Brewing (CNW Group/Province Brands of Canada)

Province Brands filed the provisional patent for the “world’s first beers brewed from the cannabis plant” in July 2017, further stoking interest from the drinks industry in the burgeoning cannabis industry since Constellation bought a 10% stake in Canadian marijuana company Canopy Growth Corp for £141 million with plans to make cannabis-infused drinks.

Although Canada’s lawmakers legalised recreational use of cannabis earlier this year, the country’s edibles industry has yet to become legal, causing a number of false-starts for small businesses and leading many manufacturers to sell their products illegally online.

Unlike Province Brands of Canada’s flagship developing product — non-alcoholic beers that intoxicate using THC and other phytocannabinoids — Cambridge Bay Imperial Pilsner is a hemp-based beer and will contain alcohol.

“We got tired of waiting for Canada to legalise marijuana beverages,” Dooma Wendschuh, Co-Founder and CEO of Province Brands, said. “Honestly, developing our patent-pending process to brew a beer from cannabis has been so challenging that I never would have imagined we could possibly be ready to launch a commercial product before Canada allowed the sale of marijuana beverages.”

While other companies have produced cannabis-laced beers and wines, Province Brands is the first “global company” to produce beers brewed entirely from the cannabis plant, describing its products as “alcohol-free, yet highly intoxicating, and with a dose-response curve similar to that of alcohol”, as well as being low calorie, low sugar, and mostly gluten free.

The company is currently building a 123,000 sq ft cannabis brewery in Grimsby, Ontario, which will enable it to “meet initial forecasted product demand in each province and territory.”

In the US, edibles sales, which includes drinks styled on wine and beer which contain THC, are on track to reach more than $4.1 billion by 2022, according to a report published by Arcview and BDS Analytics earlier this year.

One Response to “This Canadian drinks firm is launching a beer brewed with cannabis in 2019”

  1. Brendan says:

    I would question your headline of “Drinks Giant”. I’m struggling to find any product they currently sell. In the realm of Canadian beverages, they are a tiny startup.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Customer Services Administrator

Speciality Drinks
London, UK

Group Stock Analyst

Berkmann Wine Cellars
London, UK

Sales Operations Executive

Enotria Winecellars Ltd
London, UK

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Brand Manager Marketing Entry Level

Distell International Ltd
London or Glasgow

Brand Manager - Maternity Cover

Hatch Mansfield
Ascot, Berkshire

Finance Manager

The Benevolent, the Drinks Industry Charity
London

Customer Service Executive

Berkmann Wine Cellars
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Beer Competition

Find out this competition results !

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

Click to view more