Beavertown’s Heineken deal: How the industry reacted

North London brewer Beavertown has sold a minority stake of its business to Heineken for £40 million after months of speculation in the beer world.

Predictably, members of the craft beer industry were at pains to share their two cents on the deal.

A number of businesses have pledged to boycott the brewer’s beers and its upcoming festival Beavertown Extravaganza, saying they are “f*cking gutted” about what the investment could mean for the independent beer industry.

Click through to see our picks of the most significant reactions…

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