How the World Cup 2018 will affect the way we drink

New figures have revealed how our spending habits will change depending on how England will perform in this year’s FIFA World Cup.

A survey carried out by Opinium and VoucherCodes has found that just one quarter of Brits plan to watch the tournament in a pub or bar this year, but despite this, the on-trade could take as much as £488 million in revenue this summer.

The news comes after Brigid Simmonds, the British Beer and Pub Association’s (BBPA) chief executive, said that she hoped a summer of football would help to combat a steady decline of beer sales in members’ establishments.

Earlier this month, the BBPA predicted that transactions in pubs during the FA Cup Final could contribute £70 million to the UK economy.

This year’s World Cup will start in Russia on 14 June, with Russia and Saudi Arabia kicking off the group stages at 4pm.

Keep scrolling to see just how much our drinking will be determined by England’s performance this year.

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