Health officials hit out at pub chain’s ‘free beer for a year’ competition

12th March, 2018 by Edith Hancock

UK health officials have condemned pub chain Ei Publican’s competition giving punters the chance to win free beer for an entire year.

Ei Publican Partnerships, which has a network of leased and tenanted pubs housed in more than 4,000 commercial properties nationwide, launched the Love Your Pub campaign back in February 2018 to drive footfall and sales at the start of the year.

During the six-week campaign period, consumers will have the chance to win beer for a year at Ei’s pubs, as well as being able to claim two pints for the price of one by printing a voucher from Ei’s campaign website.

Drinks firms, including beer giants Molson Coors and Heineken, Diageo, and London brewer Meantime, have all partnered with Ei for the promotion.

But Balance,….

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