Here are four consumer spirits trends to watch in 2018

Market research firm Euromonitor looked at the spending habits of spirits drinkers around the world, revealing some curious predictions for the market in 2018.

This year, the focus¬† appears to be location, location, and location. While vodka-makers are focusing on provenance and terroir to tout their tipples, English gin is continuing to expand, and hyperlocal spirits such as China’s Baijou and Sochu are set to become the words on everybody’s lips, according to chief alcohol market analyst Spiros Malandrakis.

From gin saturation to a cognac revolution, keep scrolling to see what could happen to the spirits market in 2018.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters