Cognac rebrands with new visual identity

The BNIC (Bureau National Interprofessional du Cognac) has unveiled a new visual identity for the Cognac appellation, including a new logo across all of its promotional materials.

The new logo and branding was developed by the BNIC in partnership with Cognac winegrowers and Negoiciants and unveiled on 14 November.

Together, they chose a proposal from Be-Poles Studio, an agency based in Paris and in New York City, devised using a brief developed by the BNIC.

“We chose an inspiring identity…just as Cognac is inspiring,” said Vincent Chappe, member of the standing committee of the BNIC and President of the Communication Commission.

“It is both bold and flamboyant, illustrating a beautiful story about the Cognac appellation. The identity represents all the contributors who, together, produce our most proud creation; Cognac.”

The Cognac production area covers the Charente-Maritime, a large part of the Charente and some smaller parts of Deux-Sèvres and the Dordogne.

It was officially defined as a region in 1909. Bordering the ocean and crossed by the river Charente, the land is characterised by gentle hills and valleys and is composed of 6 crus with limestone or clay soils.

 

It is hoped the new identity from the BNIC will “reinforce the image of a product with a guaranteed origin and authenticity and reaffirm its role within French vinous and gastronomic know-how,” said Claire Caillaud, BNIC director of communication.

“Authenticity, heritage and terroir are at the heart of the new identity; concepts that are central to today’s expectations of the current spirits market.”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Sales Business Development Executive

Champers Wholesale Ltd.
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

Champagne Masters 2018

Deadline : 15th August 2018

The Global Beer Competition

Deadline : 15th August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more