You can now hire your own private bartender for dinner parties for £2,000

Vodka maker Grey Goose has launched a bespoke bartender service for well-heeled party planners in the run-up to Christmas.

The Grey Goose Cocktail Concierge service, which starts at £2,000, allows people to bring a professional mixologist into their own home, complete with glassware and seasonal ingredients, who will create festive cocktails for everything from dinner-parties to corporate events.

The service, which will include vodka-based cocktails such as a Grey Goose le fizz (made with vodka, soda, lime juice and elderflower cordial) or espresso martini, can be booked for groups of up to 30 people throughout December.

Owned by drinks giant Bacardi Martini, Grey Goose is one of the world’s most popular vodka brands, selling almost 4million 9L cases annually.

This isn’t the first time the drinks maker has delved into the experiences market. Back in 2016, the brand revealed a series of pop-ups in 20 different cities across North America and the US which whisked consumers off for a taste of the French Riviera, a new signature serve and marketing campaign under its “Extraordinary experiences” banner.

Speaking to the drinks business at the time, a spokesperson said consumers are trading up to products which focus on “the highest quality ingredients.”

“While flavour variations will always be around and are perfect for creating fun cocktails, we’re seeing that consumers are gravitating more towards natural ingredients in their pure form,” they continued.

”People want to understand the ingredients and the process with which products that they are consuming are made. This is a macro-trend above and beyond the spirits category – but one which deeply impacts the spirits category.”

The news comes as drinks makers have recently seen vodka’s reputation go from bland and tasteless to a complex and sought-after spirit.

 

2 Responses to “You can now hire your own private bartender for dinner parties for £2,000”

  1. Michael says:

    Tell whoever these private party holders are to contact us – we can provide the staff, a bar, stock, glass and ice for half the cost including VAT!

    I am not so sure why people would spend double what they would pay for a professional events company purely to have a similar experience from a brand …

  2. Mind Blowing.. I really like it

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more