Supermarket alcohol sales soar despite price rises

14th November, 2017 by Edith Hancock

UK supermarket prices have risen by their highest margin in four years as Brexit hits consumers hard, but that hasn’t put a stopper on our taste for alcohol, according to new figures.

Lidl is bolstering its drinks range in the run-up to Christmas.

Like-for-like grocery inflation now stands at 3.4% – its highest level since November 2013. Over the course of a year, this could add £143.70 to a typical family’s grocery bill

The latest report from Kantar Worldpanel reveals that the dramatic decline in the value of the pound has driven up the cost of imports and forced up the rate of inflation, leaving consumers out-of-pocket.

“With the average shop currently costing £18.26, consumers are now paying an extra 62 pence each time….

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