Aldi ups lower alcohol range

Aldi has become the latest retailer to bump up its low alcohol range with the addition of four new 5.5% ABV wines.

It has added the new Featherweight collection, available in Sauvignon Blanc, Pinot Grigio, Merlot and a White Zinfandel rose wine (RRP: £2.99), to the range in response to growing consumer demand for lower calorie, lower alcohol wines, it said.

According to Nielsen data, the no- and low-alcohol category is in growth, with values up 39% during 2016 (in the 52 weeks to 10/09/2016). Low alcohol wine is defined wines with an ABV of 0.5 – 5.5%, with wines between 5.6%- 15% ABV being defined as ‘lighter alcohol’ wines.

The move follows Tesco, who upped its focus on no- and low-alcohol wine category in March, rolling out a new dedicated bay for wines after admitting it would be “silly to ignore” the growing category.

It later followed with three new de-alcoholized wines of “comparable quality” to their boozy counterparts (0.5% ABV) from Spanish producer Felix Solis. At the time, Tesco’s Master of Wine James Davis said the demand for lower and no-alcohol drinks had grown among consumers and wine had been “firmly left in the shade” by the improved quality of the beer and cider offered on shelf.

Felix Solis UK boss Richard Cochrane admitted that until now the category has largely been “heinous” for wine lovers, with a couple of very good examples on the market “in the minority”. Or as Helen McGinn, writing in Daily Mail in April put it, “which alcohol-free snifters DON’T taste like drain cleaner?”

In December last year, Lidl also unveiled a lighter alcohol wine selection in its New Year Wine Cellar collection, with five products clocking in with an ABV of less than 12%, one, a Portuguese Rosário (RRP: £4.49) with an ABV of 10.5%.

One Response to “Aldi ups lower alcohol range”

  1. Paul says:

    I recently read about the growth of non alcoholic wines and I must admit I was just curious. So I ordered a couple of bottles and for me the only one that tasted like actual wine was those from Arial Vineyards. However, that’s not to say I can’t wait to try some more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Staff Writer

The Drinks Business
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Customer Services Administrator

Speciality Drinks
London, UK

Marketing and Communications Manager

Southern England Wines (UK) Ltd
Petworth, UK

National Account Manager

Berkmann Wine Cellars
London, UK

UK Business Development Manager - South East/ East Anglia

Wine & Spirit Education Trust
London, UK

National On-trade Sales Support

Boutinot Wines
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019


London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more