4th July, 2017
by
Lauren Eads
US rapper Tyga, the on-off boyfriend of Kardashian Kylie Jenner, appears to be venturing into the wine trade having backed a range of sparkling wines that contain 24kt flakes of gold.
US rapper Tyga
Tyga took to social media this week to promote the line, posting a picture of the fizz on Instagram with the caption: “My new champagne 24kt gold in the bottles yeeeeeeee.”
Called LeGrand La Vie Doree (the golden life), the range comprises a Brut made from 90% Chardonnay and 10% Aligote, and a rosé, made from 100% Pinot Noir – both bottled with 24kt flakes of gold.
The sparklers are both produced from grapes grown in Burgundy, and are therefore not Champagne, despite Tyga describing it as such.
A trademark for LeGrand La Vie Doree was filed in January of this year, although a website set up to promote the wines claims that the LeGrand maison was founded in 1907. It says the Burgundian sparklers have been aged for two years, made in the traditional method, with gold flakes added at the point of disgorgement.
Both LeGrand wines, which will be released later this month, are available to pre-order through the Florida-based BevFly.com, with the Brut priced at $84.99 and the rosé $94.99.
While the extent of Tyga’s involvement in the brand has not been confirmed, he is not the first musician to have lent his support to the drinks industry.
Rapper Jay-Z owns Armand de Brignac Champagne, having snapped up the brand for a reported $200m in 2014, while earlier this year Drake launched his own American whiskey brand, Virginia Black, following in the footsteps of drinks entrepreneurs P Diddy and Ludacris.
Check out our round-up of Top 10 rapstar wines here.