Rapper Tyga backs 24kt gold-flaked sparkling wine

US rapper Tyga, the on-off boyfriend of Kardashian Kylie Jenner, appears to be venturing into the wine trade having backed a range of sparkling wines that contain 24kt flakes of gold.

US rapper Tyga

Tyga took to social media this week to promote the line, posting a picture of the fizz on Instagram with the caption: “My new champagne 24kt gold in the bottles yeeeeeeee.”

Called LeGrand La Vie Doree (the golden life), the range comprises a Brut made from 90% Chardonnay and 10% Aligote, and a rosé, made from 100% Pinot Noir – both bottled with 24kt flakes of gold.

The sparklers are both produced from grapes grown in Burgundy, and are therefore not Champagne, despite Tyga describing it as such.

A trademark for LeGrand La Vie Doree was filed in January of this year, although a website set up to promote the wines claims that the LeGrand maison was founded in 1907. It says the Burgundian sparklers have been aged for two years, made in the traditional method, with gold flakes added at the point of disgorgement.

Both LeGrand wines, which will be released later this month, are available to pre-order through the Florida-based BevFly.com, with the Brut priced at $84.99 and the rosé $94.99.

While the extent of Tyga’s involvement in the brand has not been confirmed, he is not the first musician to have lent his support to the drinks industry.

Rapper Jay-Z owns Armand de Brignac Champagne, having snapped up the brand for a reported $200m in 2014, while earlier this year Drake launched his own American whiskey brand, Virginia Black, following in the footsteps of drinks entrepreneurs P Diddy and Ludacris.

Check out our round-up of Top 10 rapstar wines here.

One Response to “Rapper Tyga backs 24kt gold-flaked sparkling wine”

  1. Craig Thornbury says:

    Whichever Champagne organization attacked Champagne Jayne should have a field day with this clown. But to his credit, he did not bother to capitalise the word “champagne”, so maybe that is his legal out. And regarding the hashtag which, broken down, reads “bitch, I’m the shit”? Sir, I believe you.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

International Bulk Wine & Spirits Show (IBWSS)

25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more