18th April, 2017 by Phoebe French
Louis Delaunay Champagne in Tesco is now cheaper than mouthwash, based on prices per 100ml.
As reported by The Sun, UK supermarkets have engaged in a price war, with Tesco and Asda taking on discount chains Aldi and Lidl – stores that frequently sell Champagne for £9.99 a bottle.
Tesco’s Louis Delaunay Champagne retails for £12 a bottle (£1.60 per 100ml), however with the current deal of 25% off when you buy 6 or more bottles of wine or Champagne, the fizz works out at just £1.20 per 100ml.
Listerine Advance Defence gum treatment mouthwash is priced at £1.40 per 100ml, Colgate Peroxyl at £1.50 per 100ml and Corsodyl Mint at £1.67 per 100ml
Last month, the drinks business reported that Prosecco will take over from discounted Champagne, with sales set to surpass 412 million bottles by 2020.
The CIVC also reported a fall in discounted, supermarket own-label Champagne sales in 2016, one of the contributing factors to the overall decline in sales last year.
Chairman of the UK Champagne Agents Association, Anthony Hawes, recently told the drinks business that “we could lose shipment volumes again [in 2017], because the supermarkets are really getting out of the high-low promotions, and promotions on top of promotions, and as a long term trend, this is a good thing.”
Therefore, although supermarket ‘discounted Champagne promotions’ are predicted to decrease over time, not counting discount chains such as Aldi and Lidl who work on edlp, 2017 is continuing in the same vein as 2016, with Tesco’s Louis Delaunay pricing competing with Prosecco.