Tesco Champagne is cheaper than mouthwash

18th April, 2017 by Phoebe French

Louis Delaunay Champagne in Tesco is now cheaper than mouthwash, based on prices per 100ml.

As reported by The Sun, UK supermarkets have engaged in a price war, with Tesco and Asda taking on discount chains Aldi and Lidl – stores that frequently sell Champagne for £9.99 a bottle.

Tesco’s Louis Delaunay Champagne retails for £12 a bottle (£1.60 per 100ml), however with the current deal of 25% off when you buy 6 or more bottles of wine or Champagne, the fizz works out at just £1.20 per 100ml.

Listerine Advance Defence gum treatment mouthwash is priced at £1.40 per 100ml, Colgate Peroxyl at £1.50 per 100ml and Corsodyl Mint at £1.67 per 100ml

Last month, the drinks business reported that Prosecco will take over from discounted Champagne, with sales set to surpass 412 million bottles by 2020.

The CIVC also reported a fall in discounted, supermarket own-label Champagne sales in 2016, one of the contributing factors to the overall decline in sales last year.

Chairman of the UK Champagne Agents Association, Anthony Hawes, recently told the drinks business that “we could lose shipment volumes again [in 2017], because the supermarkets are really getting out of the high-low promotions, and promotions on top of promotions, and as a long term trend, this is a good thing.”

Therefore, although supermarket ‘discounted Champagne promotions’ are predicted to decrease over time, not counting discount chains such as Aldi and Lidl who work on edlp, 2017 is continuing in the same vein as 2016, with Tesco’s Louis Delaunay pricing competing with Prosecco.

4 Responses to “Tesco Champagne is cheaper than mouthwash”

  1. Sort of ‘so what’? How illuminating a comparison is that? I don’t drink Corsodyl, Listerine or Peroxyl!

  2. Chuck Norris says:

    But does it taste better than mouthwash??

  3. George Potter says:

    I can understand the Prosecco low cost/high volume situation, but “cheap” Champagne may be something else. But then, this may well demonstrate that many Champagnes may not really be worth the high sales prices that have been demanded for so many years.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more