2nd March, 2017 by Patrick Schmitt
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Sales of Prosecco will surpass 412 million bottles by 2020, as the Italian sparkling “takes over from discounted Champagne”, according to Vinexpo CEO, Guillaume Deglise.
During a presentation in London yesterday, Deglise released findings from a biennial study by Vinexpo and the IWSR into global wine and spirits trends, which showed, in particular, the expansion of the sparkling wine market worldwide.
Revealing IWSR forecasts that sales of sparkling wines (including Champagne) will grow by 8.6% to total 240.4m 9l cases by 2020, up from 221.3m in 2016, he said that “the big trend is Prosecco, which will definitely drive sparkling wine growth for the future”.
Continuing, he said that Prosecco sales would outgrow all other types of sparkling wine, increasing by over 36% over the next five years from 25.2m cases….
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