Champagne Pommery to launch English and Californian sparkling this year

Pommery is to unveil a new brand called Louis Pommery for Californian and English sparkling wine this year – with the latter making it the first Champagne house to launch a fizz from Britain.

As reported by the drinks business in May last year, Champagne Pommery has formed a partnership with Hampshire wine producer Hattingley Valley, which sees Pommery’s chef de cave Theirry Gasco selecting and blending the produce of Hattingley’s winemaker Emma Rice.

However, in an interview with db in January this year, Gasco said that 2017 would see the launch of Pommery’s first English sparkling, with the unveiling of 15,000 bottles from the 2015 harvest “later this year” – and not in 2019, as previously reported.

He then confirmed the name for the new fizz: Louis Pommery.

He also said that Pommery would “for the first time” be launching a sparkling wine from California, which will hit the market in the summer this year.

Revealing that he has been working with cava giant Codorniu’s Napa-based winery Artesa, he said that the new sparkling wine would also be called Louis Pommery, adding that “this will be the brand for sparkling wine from outside Champagne”.

Gasco told db that the Louis Pommery Californian sparkling would be, like the English fizz, from the 2015 vintage, but while the British product is Pinot Noir dominant, the Napa sourced sparkling will contain as much as 94% Chardonnay.

He also said that Pommery had bought 40 hectares of land near Southampton in Hampshire, which is being planted this spring.

“We are planting our own vineyard in the UK because there are not enough grapes, and there is not a lot of planted vineyard in the UK,” said Gasco.

Referring to the new investment, Gasco commented that Pommery’s owner, Mr Vranken, would “prefer to invest outside Champagne” – after all, land in southern England costs around £25,000 per hectare, compared to €1 million or more in Champagne.

Like Pommery, Champagne Taittinger is planting its first vines in English soil this spring. These will provide the base wine for a new brand called Domaine Evremond, although Taittinger has chosen to invest in eastern England, selecting the county of Kent for its English sparkling wine project.

While Pommery will beat the launch of Taittinger’s sparkling by at least three years – Domaine Evremond is not due to launch until 2022 – Taittinger have made sparkling wine from Napa since the early 90s with its Domaine Carneros brand, a winery established in 1987 as a joint venture between the Champagne house and the Kobrand Corporation.

Read more:

CHAMPAGNE POMMERY TO MAKE ENGLISH FIZZ

TAITTINGER TO PLANT VINEYARDS IN UK

2 Responses to “Champagne Pommery to launch English and Californian sparkling this year”

  1. sam lindo says:

    Is it really news that someone has bought some wine and put their own label on it?

  2. Ant Newton says:

    @Sam Lindo.

    Surely investment from Champagne Houses can only be a positive sign for the UK Sparkling Wine industry? Also, I think anyone with an ounce of wine knowledge understands that there is more to making wine of unique character than simply putting a label on a bottle…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Events & Administrative Assistant

The Drinks Business
London, UK

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 28th January 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more