Champagne Pommery to launch English and Californian sparkling this year

Pommery is to unveil a new brand called Louis Pommery for Californian and English sparkling wine this year – with the latter making it the first Champagne house to launch a fizz from Britain.

As reported by the drinks business in May last year, Champagne Pommery has formed a partnership with Hampshire wine producer Hattingley Valley, which sees Pommery’s chef de cave Theirry Gasco selecting and blending the produce of Hattingley’s winemaker Emma Rice.

However, in an interview with db in January this year, Gasco said that 2017 would see the launch of Pommery’s first English sparkling, with the unveiling of 15,000 bottles from the 2015 harvest “later this year” – and not in 2019, as previously reported.

He then confirmed the name for the new fizz: Louis Pommery.

He also said that Pommery would “for the first time” be launching a sparkling wine from California, which will hit the market in the summer this year.

Revealing that he has been working with cava giant Codorniu’s Napa-based winery Artesa, he said that the new sparkling wine would also be called Louis Pommery, adding that “this will be the brand for sparkling wine from outside Champagne”.

Gasco told db that the Louis Pommery Californian sparkling would be, like the English fizz, from the 2015 vintage, but while the British product is Pinot Noir dominant, the Napa sourced sparkling will contain as much as 94% Chardonnay.

He also said that Pommery had bought 40 hectares of land near Southampton in Hampshire, which is being planted this spring.

“We are planting our own vineyard in the UK because there are not enough grapes, and there is not a lot of planted vineyard in the UK,” said Gasco.

Referring to the new investment, Gasco commented that Pommery’s owner, Mr Vranken, would “prefer to invest outside Champagne” – after all, land in southern England costs around £25,000 per hectare, compared to €1 million or more in Champagne.

Like Pommery, Champagne Taittinger is planting its first vines in English soil this spring. These will provide the base wine for a new brand called Domaine Evremond, although Taittinger has chosen to invest in eastern England, selecting the county of Kent for its English sparkling wine project.

While Pommery will beat the launch of Taittinger’s sparkling by at least three years – Domaine Evremond is not due to launch until 2022 – Taittinger have made sparkling wine from Napa since the early 90s with its Domaine Carneros brand, a winery established in 1987 as a joint venture between the Champagne house and the Kobrand Corporation.

Read more:

CHAMPAGNE POMMERY TO MAKE ENGLISH FIZZ

TAITTINGER TO PLANT VINEYARDS IN UK

2 Responses to “Champagne Pommery to launch English and Californian sparkling this year”

  1. sam lindo says:

    Is it really news that someone has bought some wine and put their own label on it?

  2. Ant Newton says:

    @Sam Lindo.

    Surely investment from Champagne Houses can only be a positive sign for the UK Sparkling Wine industry? Also, I think anyone with an ounce of wine knowledge understands that there is more to making wine of unique character than simply putting a label on a bottle…

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more