Starbucks pulls alcohol from US stores

10th January, 2017 by Lauren Eads

Starbucks is ending its experimental Starbucks Evenings programme – which had offered a menu of beer and wine – at over 400 US outlets, ahead of the expansion of its high end Reserve Roastery store concept, which will serve booze.

141030-biz-starbucks_740f4ad447983e198c2503075a44d040-1The “Starbucks Evenings” programme was first tested in 2010 and rolled out in the US in 2014 as part of a plan to double its market value to $100 billion.

The ‘after 4pm’ menu included food such as truffle macaroni and cheese and chicken skewers alongside a list of nine wines including a Prosecco, Pinot Grigio, Sauvignon Blanc, Chardonnay, Brachetto, Pinot Noir, Malbec, Chianti, and Cabernet Sauvignon.

Two years into the experiment, Starbucks has confirmed that 439 Starbucks-owned locations will cease serving alcohol from today, but that some licensed Starbucks stores in the US and some international outlets may continue offering the programme.

The concept was unveiled in the UK in February 2015, starting with Starbucks at London Stanstead Airport, which for now is expected to continue.

Going forward, a range of beer, wine and now spirits will instead be sold at Starbucks’s Reserve Roastery stores – the company’s new high-end concept offering signature coffee beans.

The first Roastery opened in the chain’s hometown of Seattle in 2014, with a second scheduled to open in New York City next year in the Meatpacking District of Manhattan.

By the end of 2019, Starbucks hopes to have opened at least 20 Roastery locations, as well as 1,000 smaller Reserve stores, which would serve only small-lot premium coffee.

One Response to “Starbucks pulls alcohol from US stores”

  1. James says:

    I was never even aware that Starbucks sold alcohol in the first place. No wonder it never took off. At least they seem to be continuing the policy in the UK. I’ll try next time I go to Starbucks.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more