Starbucks expands alcohol offering in US

US coffee chain Starbucks is to sell alcohol at thousands of its US stores as part of a plan to double its market value to $100 billion.

637ef1ececf240ed9e41ea0ba6325d7cIn 2010 Starbucks, which has around 11,000 locations in the US, began selling alcohol after 4pm at one Seattle location under the project name Starbucks Evenings.

The initiative was a success and later rolled out to a further 26 store in the US including Chicago, Atlanta and LA.

Yesterday it announced that by 2014 a further 40 stores will be selling alcohol after 4pm with thousands more set to follow over the next few years.

The newly transformed bistro style cafés will serve beer, wine and a variety of small dishes in the evenings as part of a plan to boost its market value to $100 billion.

Troy Alstead, chief operating officer, told Bloomberg it is hoped that offering alcohol in the evenings will boost sales but that the roll-out would take several years.

He said: “We’ve tested it long enough in enough markets — this is a program that works.”

“As we bring the evening program to stores, there’s a meaningful increase in sales during that time of the day.”

The ‘after 4pm’ menu includes food such as truffle macaroni and cheese, chicken skewers, Chardonnay and chocolate fondue.

The Chicago menu features nine wines including a Prosecco, Pinot Grigio, Sauvignon Blanc, Chardonnay, Brachetto, Pinot Noir, Malbec, Chianti, and Cabernet Sauvignon.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Executive

Elixir Distillers
Home or Office based with International Travel, UK

London Sales Account Manager

Negociants UK Ltd
London, UK

Awards Wine Checker

Decanter
Paddock Wood, Kent, GB

Customer Service Advisor

Amathus Drinks
Park Royal, London, UK

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017

Pink Rosé Festival

Cannes,France
7th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more