Starbucks expands alcohol offering in US

US coffee chain Starbucks is to sell alcohol at thousands of its US stores as part of a plan to double its market value to $100 billion.

637ef1ececf240ed9e41ea0ba6325d7cIn 2010 Starbucks, which has around 11,000 locations in the US, began selling alcohol after 4pm at one Seattle location under the project name Starbucks Evenings.

The initiative was a success and later rolled out to a further 26 store in the US including Chicago, Atlanta and LA.

Yesterday it announced that by 2014 a further 40 stores will be selling alcohol after 4pm with thousands more set to follow over the next few years.

The newly transformed bistro style cafés will serve beer, wine and a variety of small dishes in the evenings as part of a plan to boost its market value to $100 billion.

Troy Alstead, chief operating officer, told Bloomberg it is hoped that offering alcohol in the evenings will boost sales but that the roll-out would take several years.

He said: “We’ve tested it long enough in enough markets — this is a program that works.”

“As we bring the evening program to stores, there’s a meaningful increase in sales during that time of the day.”

The ‘after 4pm’ menu includes food such as truffle macaroni and cheese, chicken skewers, Chardonnay and chocolate fondue.

The Chicago menu features nine wines including a Prosecco, Pinot Grigio, Sauvignon Blanc, Chardonnay, Brachetto, Pinot Noir, Malbec, Chianti, and Cabernet Sauvignon.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more