Rosé sales double due to frosé phenomenon

13th September, 2016 by Lucy Shaw

Sales of rosé wine in the UK have doubled over the summer due to the rise of the frozen rosé cocktail ‘frosé’ and the brosé phenomenon of rosé-loving men.

frose1

As reported by The Guardian, sales of rosé at Waitrose are currently up by 104% compared to the same time last year and the Indian summer is likely to provide a further boost to rosé’s success.

“Frosé has taken the nation by storm, fusing together two summer favourites – rosé and cooling slushes. Preparation is minimal and it can be stored or used in batches, making it perfect for parties,” a Waitrose spokesperson told The Guardian.

mr-miagi

Marks & Spencer is also reveling in a “spectacular” 100% increase in sales of its own-label English rosé made the North Downs in Surrey, while sales of Chapel Down Rosé Brut were up 200% year on year.

“Rosé is made for summer days and celebrations in the sunshine and people are enjoying exploring the different styles the wine has to offer,” M&S winemaker Sue Daniels told The Guardian.

“English wine is going from strength to strength and as we prepare for an Indian summer, sales of English rosé in particular are flourishing,” she added.

This summer’s trend for frosé, which began in New York, has sent rosé sales soaring. To make it, rosé is frozen for seven hours with lemon juice and sugar then blended into a boozy, rose-hued Slush Puppie and garnished with mint.

The Frosé hashtag on Instagram has garnered over 3,800 posts.

New York hotspot Primi claims to have created the drink this summer, which includes vermouth and puréed strawberries. The frosé trend quickly spread to London venues such as the Beaufort House bar, which has been “inundated” with frosé orders over the summer months.

A recent Co-op study found rosé to be the most popular wine style in the UK ahead of Prosecco.

Last November we reported on the “brosé” phenomenon, with rosé proving particularly popular with male consumers in the US, Brazil, Russia and Australia, proving that men are no longer afraid to drink pink and embrace the rosé trend.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, GB

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more