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Purity vodka partners with Waterford Crystal
Sweden’s organic Purity Vodka has partnered with Waterford Crystal in the US for a month-long celebration of the Martini.
Purity has partnered with Waterford Crystal in the US
Designed to coincide with National Martini Day on 19 June, this month will see specially created images of both Purity Vodka and Waterford Crystal feature on both brands’ social media platforms.
The partnership is an initiative only for the US market where Purity has its biggest distribution and where Waterford is the biggest crystal brand.
The social media campaign has been designed to promote Purity’s signature serve – the Purity Martini — and extends National Martini Day on 19 June to the entire month.
During this period, Purity’s social media channels will celebrate the vodka’s taste and heritage, and will also include tips for making the perfect Martini, as well as giveaways of Waterford glassware.
Furthermore, Purity Vodka will be the official vodka sponsor of Waterford Crystal’s showroom events for June.