Pimm’s appoints Judy Murray as its ‘CFO’
Drinks brand Pimm’s has appointed Judy Murray, the mother of Wimbledon hopeful Andy Murray, as its CFO – ‘chief foliage officer’.
In her role as chief foliage officer, Murray has been tasked to train the nation’s bar staff on the appropriate level of garnish in a Pimm’s cocktail during the tennis season.
Last year, the British tennis grandee hit the headlines when she tweeted her dismay at being served a Pimm’s with “a foliage overdose”, with excessive amounts of mint protruding from the top of her glass.
Recognising Judy – the mother of Andy Murray and fellow tennis player Jamie Murray – as a stickler for standards, Pimm’s bosses offered the former Scottish national coach a job on their team in a newly created role of chief foliage officer.
Judy Murray said: “My recipe for a perfect summer’s afternoon is a delicious glass of Pimm’s – and some great tennis. Jamie and Andy can take care of the tennis bit – I’ll be focusing on making sure we get the right amount of mint in our Pimm’s.”
Judy has recorded a training video for bartenders that is to be distributed across the UK in a bid to avoid any more foliage blunders.
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Elly Martin, Pimm’s brand manager said: “We’re delighted to welcome Judy to the team as our newly appointed Pimm’s chief foliage officer.
“Mint management is key to a great glass of Pimm’s and we know Judy is a perfectionist and doesn’t settle for second best.”
2014 Wimbledon champion Andy Murray will begin his challenge for the 2016 Wimbledon title tomorrow (Tuesday June 28) against fellow Brit Liam Broady.
