AB InBev snaps up Italian craft brewer

AB InBev has confirmed its acquisition of Italian craft brewer Birra del Borgo as it works to capture the Italian craft beer market.

birra

Birra del Borgo was founded in 2005 by former home brewer and bio chemist Leonardo Di Vincenzo

Under the terms of the transactions, Birra del Borgo will become a wholly-owned subsidiary of AB InBev, a deal which it says will allow it to invest in expanding its brewery and “independently manage its business and define how to grow”.

Founder Leonardo Di Vincenzo will continue to lead Birra Del Borgo, one of the leading craft brewers in Italy, as CEO of the company.

“Our voyage since we started in 2005 has been a great adventure,” said Vincenzo. “Today the beer sector has become very competitive and it necessary for us to make a next step to ensure that we can continue to evolve in terms of brewing techniques and in terms of the complexity and taste variation we can offer to consumers. We believe partnering with AB InBev is a great opportunity to do exactly that: it will allow Birra del Borgo to grow in a sustainable way while staying true to our unique identity and the philosophy that we have followed since the very beginning.”

The brewery is based in Borgorose, a small town in the province of Rieti on the border between Lazio and Abruzzo. Vincenzo started brewing beer at home for enjoyment while at University studying biochemistry, deciding later to set up Birra del Borgo. It currently produces ten beers including ReAle, Duchessa and DucAle.

“We have been very impressed by what Leonardo and his team have built since 2005,” said Simon Wuestenberg, country director for AB InBev Italia. ” They have been at the forefront of redefining beer in Italy, bringing a unique mix of inspired innovation, quality and consistency. Leonardo’s vision for beer and his passion for brewing will be great inspirations to our whole team, and we’re very excited about partnering up and growing together.”

Birra del Borgo is not the first craft brewer to be targeted by AB InBev, the world’s largest brewer. In December of last year London-based craft brewer Camden Town Brewery was acquired by AB InBev. The deal was estimated to be worth around £85 million, and brought Camden’s Hells, Pils and Pale Ale brands within a portfolio that already includes Budweiser, Stella Artois and Beck’s.

The move was criticised by members of the the craft beer community at the time, who claimed the company had sold out to a corporate giant. This included fellow craft brewer BrewDog who immediately removed Camden Town lager from its bars around the world after hearing of the deal.

The sale of Camden Town Brewery  came less than three weeks after AB InBev confirmed plans to sell another London-based craft brewer, Meantime, which it acquired as part of its £71 billion takeover of rival SABMiller earlier this year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more