Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from Australia’s Barossa Valley, targeting “aspirational wine consumers in a contemporary style”.

Called Barossa Valley Estate, the current range features a 2012 Shiraz, 2013 Cabernet Sauvignon and 2012 Grenache/Shiraz/Mourvèdre blend. Each wine carries an RRP of £13.49 and UK stockists include Waitrose, Wine Rack and a number of independent retailers.

The launch is designed to expand Delegat’s offer in what it terms the “Super Premium” sector of the wine market, an area the New Zealand-based group noted is outperforming the wider category.

Partner Content

Belvedere, Holland Park: It’s a ‘white truffle’ Christmas!

The numbers behind IGP Méditerranée’s impressive growth

Wines of Hungary makes central Europe the centre of attention

Immersion Collection celebrates 40 years of Champagne Thiénot

Henry Currie, national sales manager for Delegat Europe, introduced the wines saying: “Barossa Valley Estate will carve out a new, exciting segment of the market with a strong and authentic brand story and a contemporary range representing the best of the region”.