8 things you should know about Prosecco

Anyone that has failed to notice the stratospheric success of Prosecco over the past few years is likely to have been living in a cave.


Far from a poor-man’s Champagne, Prosecco is building a reputation as a premium sparkling wine the world over with global sales overtaking those of Champagne for the first time in 2013.

In the UK the Italian sparkler achieved a 74.6% uplift in the year to 20 July 2014, according to figures from Kantar Worldpanel, while one of the country’s biggest on-trade suppliers, Bibendum, reported a 295% surge in super-premium Prosecco sales with a 150% rise for premium Prosecco.

The category is also on the up in the US with 18 million Americans now said to drink sparkling wine at least once a week, according to a report by Wine Intelligence. While Champagne has long been the dominant sparkling import in the US, it is facing fresh competition not only only Italy, but from Australia and New Zealand, boosted by a growing habit among Americans of “everyday celebration”. The increased prominence of imported sparkling wine styles, especially Prosecco, appears to be driving the trend, pushing sales past 20 million cases a year.

As the corks continue to pop, will the current Prosecco boom turn out to be one of the great success stories, or is the bubble set to burst? As industry commentators place their bets, db has rounded up some must-know facts for navigating Italy’s premium fizz market.

Click though for a crash course on the Italian sparkler…

5 Responses to “8 things you should know about Prosecco”

  1. loris says:

    9 things you should now about Prosecco…along with the DOCG Conegliano – Valdobbiadene there’s the DOCG Asolo Superiore. Not mentioned in this article and not shown in map. Not good!!

  2. sira says:

    Actually, the full correct name of the region is “Friuli-Venezia Giulia”.
    Ioris is right when saying the “Asolo-Prosecco” or “Collli Asoloni” has not been mentioned.
    Do you really think that Pinot Noir is allowed ? Was’nt it Pinot Blanc ? As far as I know Pinot Noir is used for a rosè sparkling wine in that area – but of course, this cannot be labelled as Prosecco. Prosecco rosé does not exist.

  3. Federica says:

    The correct name of the area is Veneto, where Valdobbiadene, Conegliano and Asolo are based
    The main DOCG are is made by the valdobbiadene and Conegliano hills
    Best regards

  4. Thank you Lauren & The Drinks Business
    Education is essential to distinguish DOCG proseccos and this is an excellent
    8 point summary.
    We support your communication of quality and look forward to
    sharing the knowledge with your readers & ours.

    Cordiali Saluti

  5. Peter Dushko says:

    Education and knowledge are power.
    If those in the know inform, then the opportunities for all to taste Prosecco as it was intended to be, rather than the product made “by the rules”,increase. For me , the wines from a genuine vineyard, as opposed to those with made up Italian sounding name, are the stars. The Italian equivalent to chateau bottled.
    I sell (and drink) both the wines from Valdobbiadene- Conegliano and Asolo because there is a difference. Each one has its place, dependent on mood and food

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