Prosecco drives soaring UK fizz sales

UK sparkling wine sales shot up by £70 million last year, making it the country’s fastest growing alcoholic drink category.

sparkling wineResearch by Kantar Worldpanel shows a 14.8% value increase – or more than five million extra bottles – in UK off-trade sparkling wine sales during the 52 weeks to 20 July 2014, as the category generated revenue of £541m.

The news echoes a similar report last month by the Wine & Spirit Trade Association, which highlighted sparkling wine as the only category to achieve double digit growth in the UK last year.

Meanwhile the UK on-trade is also benefiting from this sparkling trend, with CGA Strategy reporting growth of 14% in the 12 months to May 2014.

Commenting on the current success of this category, Kevan Mulcahey, head of alcohol at Kantar Worldpanel, explained: “Shoppers are looking for something a bit special to treat themselves, and sparkling wine is a luxury product with an affordable price tag.”

Noting that “shoppers are trading up from Cava to Prosecco and Prosecco to Champagne,” Mulcahey emphasised that not all sparkling categories were enjoying the same uplift.

“Cava’s growth has gone flat with sales only growing by 0.1%,” he reported, “whereas the more premium option, Prosecco, has enjoyed a 74.6% surge in sales over the past year alone”.

As a result, observed Mulcahey, “many retailers have cottoned on to this shift towards more premium alcoholic beverages and now stock high-quality own-label sparkling wines, making them very competitive options.”

This off-trade uplift ties in with the growing consumer trend for drinking sparkling wine at home. With 40% of shoppers saying that they had bought sparkling wine in the past year, Kantar indicated that 13% of the category’s volume is now accounted for by couples having a night in.

Among those retailers benefiting the most are the discount chains such as Aldi and Lidl, where sparkling wine sales rose by 25.4% in the last year.

Another sector showing particularly strong growth is online. While total alcoholic drink e-commerce sales rose by nearly a quarter last year, sparkling wine outperformed even this rise with a sales increase of 60.6%.

A detailed look at the UK sparkling wine market will appear in November’s issue of the drinks business.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

London Account Manager

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Off-Trade Account Manager

Justerinis & Brooks
London, UK

Vinitaly 2019

Verona,Italy
7th Apr 2019

The Wine & Spirits Show

London,United Kingdom
12th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019
Click to view more

The Prosecco Masters 2019

Deadline : 22nd March 2019

The Global Sparkling Masters 2019

Deadline : 25th March 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more