World’s most powerful Champagne and sparkling wine brands

8. Taittinger

Fifa_Taittinger_box_1a

Taittinger, surprisingly, did not make the top 10 last year, so its appearance in joint eighth position can only be positive for the French-owned brand. The brand served as the official Champagne of the FIFA World Cup this year taking advantage of the commercial opportunities presented by launching a new limited edition bottle label and gift box featuring hologramatic footballs. 2014 also marked the appointment of Kevin McKee, formerly of Moët Hennessy, to the role of “UK Director – Family Taittinger”.

Overall rank: 100

Owner: Taittinger

Origin: France

Total score: 2.1%

Change: 0%

Brand score: 55.0%

Change: -3%

One Response to “World’s most powerful Champagne and sparkling wine brands”

  1. Interesting article, as ever. Thank you
    I can obviously understand how you can up for scores for the Hard measures, however surely the reliability of the Soft measures depend to a great extent on the size and nature of the panel. Can you tell us more about the composition and size of the panel please?

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