Tesco taps into craft beer with new range

13th February, 2014 by Rupert Millar

Tesco is launching a new range of classic beer styles brewed by Marston’s named “Revisionist” as it capitalises on the success of its craft beer selection.

Revisionist Craft LagerThe range was created by Marston’s to give consumers, “beer with more taste” and includes seven traditional beers from Europe and the US.

The range includes a Belgian “Saison”, a German wheat beer, an American rye pale ale and a red ale brewed with hop varieties from the South Pacific.

Chiara Nesbitt, beer buyer at Tesco commented: “At Tesco we have seen a great performance from our selection of craft ale selection. The addition of these new beers will reinvigorate the range and provide customers with increasing opportunity for experimentation and discovery within the category.

“The packaging is really eye-catching and will certainly help the bottles to stand out on the shelf when the beers go into stores at the end of February. ”

Danielle Jack, technical and development manager for Beers & Spirits at Tesco added: “The new Revisionist range is a really eclectic selection of high quality craft beers and with seven available in the range, there really should be something for everyone.

“The beers are cold conditioned using interesting hop varieties from around the world creating classic style beers with a modern twist and bags of personality. My personal favourite is the Dark IPA – a deceptively dark beer with a refreshingly tropical fruit flavour.”

2 Responses to “Tesco taps into craft beer with new range”

  1. Peter Comaish says:

    I thought that Tesco were going to the Craft beer Festival and were intending to get into more exciting new craft beers and breweries than this!

  2. Brewer dug says:

    Mars tons rubbish rebranded for tesco. The local regional buyers need to do ad Scotland has done and buy from smaller brewers not fillers, marathons or the likes.

    The range in Scotland had some fantastic beers and regional buyers need to look to buy local not mass produced rubbish.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Conviviality
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more